A specialized team of filmmakers and editors joins the agency’s operations, connecting creative strategy, filming and editing.
By the Adventure Creative team
Adventure Creative has acquired a 50% stake in Flag Films, Eduardo Rocha’s video production company. The move expands the agency’s audiovisual capabilities, bringing a specialized team of filmmakers and editors into its operations.
This brings communication strategy closer to video execution. From understanding the brand to filming and editing, the work can be developed within a connected structure, without relying on outsourcing these stages.
A new chapter for video production
Video plays an important role in how brands present themselves. It can introduce a product, document an experience, tell a story or communicate an idea that needs to be understood quickly.
For Adventure Creative, expanding production capabilities means greater continuity throughout this process. Its stake in Flag Films strengthens the ability to turn planning into content, with professionals dedicated to audiovisual storytelling.
Bringing strategy, filming and editing together
A production begins before the camera starts rolling. The communication goal, audience, format and publishing channel guide the choices made for each project.
The integration between Adventure and Flag brings the people shaping those decisions closer to the people filming and editing. The original creative idea can follow the project through to delivery, with more context shared between everyone involved.
In practice, this means treating video as part of the brand’s wider communication, with visual language, messaging and pacing shaped by a shared creative direction.
What changes for clients
The main benefit is having a specialized audiovisual team alongside the agency’s existing structure. Filmmakers and editors become part of an operation connecting content creation with execution.
This closer collaboration supports:
- Creative continuity: the project’s direction carries through the production stages.
- Team communication: planning, filming and editing share the brand’s context.
- Work organization: production needs can be considered from the outset.
- Consistent delivery: video, design and digital presence can follow a shared direction.
The format of each production continues to be defined by the goal, audience and scope agreed with the client.
Eduardo Rocha and Flag Films
Eduardo Rocha, who leads Flag Films, is part of this new chapter. The relationship between the production company and Adventure Creative connects a specialist video team with the agency’s work in communication, design and technology.
The 50% stake marks a closer integration between the businesses and broadens the possibilities for joint projects. Flag’s audiovisual experience becomes more closely connected to Adventure’s creative processes and project needs.
Explore the production company’s work on Flag Films’ Instagram, @flag.film.
Content shaped around each story
Every brand has something different to communicate. Some projects call for a company film; others come to life through a campaign, a product presentation or social media content.
The new structure creates more opportunities to plan these productions alongside the agency’s other activities. The starting point is understanding what needs to be told and finding the right way to turn that message into images and movement.
A closer connection between ideas and execution
Adventure Creative’s investment in Flag Films is a step toward an operation where strategy and production work closely together. The agency brings its creative direction together with a specialized audiovisual team to develop its clients’ stories.
Have an idea, campaign or project that deserves to come to life on screen? Talk to Adventure Creative about what you want to create.
